The aim of the traceability of fresh vegetables is to make it possible to fully track the course of a product (vegetable) with the possibility of retrospection from the point of cultivation to the point of sale, in order to make available information related to food safety on the one hand and to a sustainability approach where the consumer receives knowledge about the environmental (impact on the environment from cultivation, processing, transport, recycling) but also about the social footprint (fair work, distribution of short-term products) of a food they consume.

In addition to the above, the proposed traceability system will be a unique marketing tool for the differentiation and promotion of Greek fresh products with a focus on local varieties, origin, cultivation processes, their storage, preservation and transport conditions and their nutritional profile which it is inextricably linked to the previous ones.